Jan
25
Offline Promotion Guide If your business is an
January 25, 2012 | Leave a Comment
Offline Promotion Guide If your business is an exclusively online entity then your URL should be large and very visible to anyone who glances in the direction of your vehicle. TelevisionNext we’ll talk about the big one – TV. First off your website should always have a banner (a standard 468 x 60 or larger banner works best) at the top of every page with your website address clearly visible on it. This is due to the fact that many journalists and editors surf the web, if they like your [...] This can only be done by getting the address of your site ‘out there’ and visible to lots and lots of people. In fact on many occasions a websites marketing budget can be spent just as effectively using offline methods as it can be using online methods such as the ones mentioned above. It’s for this reason that your URL is very important, it’s your lifeline in the offline world, the amount of exposure it receives will make or break your offline campaign. This type of advertising appears to be very reasonably priced at the moment and is particularly effective if your product or services is oriented toward a specific geographic target market, for example imagine if you were a Detroit web design company, simply advertise your company and URL on a local Detroit channel.
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